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March 14, 2013
By: TOM BRANNA
Editor
• Once again, Unilever showed that it knows a thing or two about selling shampoo and soap bars in emerging markets. Led by sales gains in India, Brazil and other growth countries, the company reported 2012 sales rose 10.5% to €51.3 billion ($68 billion). In a conference call with reporters, Unilever executives took the time to single out strong sales of hair care products and soaps in emerging markets such as Latin America and Asia. “We’re making much clearer choices—allocating resources, and ...
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